This study includes the issues of branded housing advertisements and housing problem. The significance of the study is that it is the first study, in which the housing advertisements and housing problem are dealt within the scope of the environment, urban security and cost of housing amounts. In the study, it was tried to find out the role of branded housing advertisements in the housing problem. With this purpose, how the construction-based growth model that causing environmental problems, the socio-spatial distinction leading to urban security problems and the real estate speculation causing the housing cost problem to be legitimated, promoted and encouraged branded housing advertisements, were investigated with a normative approach and the method of critical discourse analysis. As a result of the study, we reached to the conclusion that the construction-based growth model was promoted and encouraged by coding as development, the socio-spatial distinction as happiness, peace and quality of life, and real estate speculation as an opportunity.
